Rory Coleman-Smith

Rory has nine years of B2B marketing experience across accounting SaaS and IT asset management, driven by a genuine curiosity for how technology can remove friction and help businesses run better. Before joining Inflection Point, he spent years marketing purchasing and invoice automation software, which gave him a sharp instinct for translating complex tech into plain language that just makes sense.

At Inflection Point, Rory leads the marketing effort, covering everything from content and communications to social media and design. He's a stickler for detail with a problem-solving head. If something isn't working, he'll dig until he finds out why. He's a firm believer that even in a technical industry, the human side of things matters.

He holds a degree in Music, specialising in drums. It might explain his ear for rhythm in storytelling and his ability to keep several plates spinning at once.

Outside of work, Rory is guitarist and vocalist in Thieves, an acoustic country/folk/Americana band. He lives on the edge of Salisbury Plain with his wife, two kids, two dogs and three chickens.